Did you know that 10% of the world population is in Africa. However, 67% of all HIV cases are there?
Today is World AIDS Day 2009 and micro-blogging site Twitter is helping to spread the word. The purpose of this day is to raise awareness and generate funds for AIDS projects throughout the world. Twitter users who tweet the hashtag #red will automatically turn their tweets the color red to stand out against the normal black tweets. This will help draw attention to the tweets regarding World AIDS Day and AIDS in general. Users can also add a virtual red ribbon to their profile picture. The ribbon is actually called a "twibbon" and it is displayed on top of the user's profile picture appearing in all of the user's tweets.
Currently, "World AIDS Day", "AIDS", "Africa" and "HIV" are all top trending topics. Obviously, this (RED) strategy has proven to be a success.
Follow @joinred on Twitter to show your support!
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